As Reddit Crushes Protests, Its User Traffic Returns to Normal
User visits and time spent on the social media platform normalize after traffic to Reddit briefly dipped last week during the blackout, according to SimilarWeb.
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I'm not really surprised, I'd actually assume that sexy John Oliver and the other protests created a lot of additional traffic. People post like crazy and a lot of people want to see that, especially since it got some coverage on news sites. Add to that the big majority of people who do not care (remember that 80% of traffic was still reached) plus some who may have been sympathetic enough to join the two day protest but don't care enough to continue to stay away. It's really not surprising that we're back to normal numbers.
Thankfully this isn't the only impact people currently still make, so this isn't over. The real question now will be how else it might change Reddit.
Protesting Reddit by posting entertaining content to Reddit makes as much sense as protesting Bud Lite by buying lots of it to destroy in a high-profile stunt.
I think it's a little different, but not by much. Yes, it still contributes content and drives users to the site but it's not content they're looking for and it's inevitably going to die down and that's the part I'm looking forward to.
I don’t really get how people think Reddit
is winning. Sure traffic is back to normal or even higher, but that really doesn’t matter. They want to go public and for that to work they have to be lucrative for advertisers.
No one in their right mind wants to advertise like normal on current Reddit. Sure they still have users but now you advertisements are not targeted and you basically advertise on a shitpost site.
From a money perspective this is a huge problem for Reddit because for a investor in the current market situation that is not rly something you want to invest in. Remember it is a forum that hasn’t made a profit in nearly 20 years and a relevant percentage (active posters) of the userbase is trolling right now.
It currently looks like a lose lose situation (Reddit and the users don‘t get what they want).