Joe Biden criticises snack makers for ‘shrinkflation rip-off’

US president tells big brands ‘the public is tired of being played for suckers’ in video to mark Super Bowl

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My opinion is regulate it so any shrinking has to be marked in large bold caps lettering NOW X% SMALLER for at least 1 year. Then people might actually stop buying shrunken goods and opt for a competitor.
- That won’t solve ingredient swaps.
  
  It'd be better than nothing, though
- Oh, I'm still offering the old size product. It's just less efficient and profitable than our completely new, slightly smaller size.

82 comments