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return2ozma @lemmy.world

12mo ago

Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO

www.theinformation.com Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO

If the market for initial public offerings recovers in the new year, one company that aims to go public early on is Reddit. An IPO will put the spotlight on the prospects for Reddit’s advertising business, which has fallen short of ambitious growth targetsoutlined by executives two years ago. ...

Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO

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383 comments

Well shucks, all they did was drive out their most active content makers and cut themselves off from hundreds of thousands of dollars in free moderation labor. Who could possibly have seen this coming?
- Don't be fooled. Most went back.
  
  Quantity is not quality.
  
  More important is originality...
  Lots of people/bots would just take an existing post from Reddit, and repost it. Sometimes to a different sub, sometimes to the same sub.
  For most users, it was still "new" because they hadn't seen it before.
  Those accounts are still reposting. There's more than few that do it here too.
  But that OC has been drastically cut down, there's just a delay in users noticing that there's fewer and fewer "new" reposts going around.
  So reddit doesn't see a huge decrease in users immediately, but time on site and daily users will continue to decrease
  
  More important is originality...
  Is it, though? I left Reddit for here, so don’t take this as being in their defense, but if originality and ad revenue were meaningfully correlated, Facebook and Instagram would be bastions of original content.
  Hell, some of the most profitable YouTubers only post reaction content.
  
  To me it is.
  
  You’d have a point on any other platform. See, the unique thing about Reddit was that you could go there for OC. It’s basic business that you carve out a niche and you play that niche away from the competition. Reddit may not be doomed to fail but it is doomed to stagnate because it is competing closer with Facebook and Twitter and Instagram and news sites without decent ways to monetize and grow.
  Investors like to see a unique market. Why is the platform retaining users? Moderation is on a downhill slide and these huge communities hardly feel organic.
  Reddit is becoming Facebook + porn and the porn makes them no money. It’s actively unattractive to investors.
  What sucks for them is that the users themselves cause this. OC is hard to make. Harder to highlight and celebrate. Reposts and news about politics and porn are 90% of the site. They get upvotes constantly. There’s an audience for that, but it has far less growth potential.
  
  I would love to agree with you, and OC is certainly important to us, but the majority of the most upvoted content on Reddit hasn’t been OC for quite a few years now. I would guess Reddits serves most of its ads to people doom-scrolling the front page, and it probably likes it that way.
  
  Yes but OC is what makes platforms unique and what makes them thrive. Facebook has the content of your friends and family. Twitter has the most recent words of celebrities and politicians. Instagram is similar.
  Those platforms all have the same content as Reddit does. Reposts and news and memes aren’t unique to Reddit. So will Reddit fail and die? No. But Reddit isn’t as social. Why stay on Reddit if your friends aren’t on there to easily share content with? This is what TikTok does extremely well. It’s designed to share reposts and memes and news with friends easily even if few of them make OC. That’s the problem for Reddit. They’ve encouraged the wrong things with their platform and have not made it homogenous with the rest of the internet.
  
  That works in both directions. Don't assume that the few that didn't return are the ones that would have saved Reddit via incredible content.
  
  Quality is the same, on most middle size subs.
  
  Never was subbed to those. Quality dived many years ago on those subs I cared about.
  
  I was active nearly every day for 13 years, and I didn’t return. Granted, I don’t come here much either, but what Reddit did disgusted me too much.
  
  My reddit account is 15 years old. I removed myself as a mod from the communities I took care of before signing out.
  If they want to shit on the mods, they can handle the job themselves.
  
  I already had inactive subs removed from me. Not like anyone would ever recreate them. It’s weird.
  
  I was transitioning out, but it just felt disgusting to even open the site so I stopped doing it. I probably have a bunch of unread messages because of that.
  
  As 10+ year vet, I still go back for certain things. Mostly communities that have not been recreated here yet in any meaningful sense, and there are a lot of those. There are people here, yes, but the niches, the non-general topics, are lacking a true community. That will come with time, but I still can't substitute Lemmy for reddit 100% yet, much as I might want to. Unless I only want to talk technology, news, and politics all day.
  But I will say Boost for Lemmy has taken the spot RIF once had on my mobile home screen. Lemmy is what I open reflexively now. I only go back to reddit when I need to see something specific, I'm not browsing there. Partially because it's very tedious to navigate old.reddit on mobile, but partially because I just don't want to spend too much time there anymore.
  
  I had a reply to a four year ago comment I made. Up until that moment I had thought everything was archived.
  
  For me it was a sub I participated in for years whose mod suddenly accused me of advocating for the abuse of children, told me I had mental health issues, and permanently banned and muted me. It was weird and I haven’t been back since.
  
  16 years and agreed.
  
  same here, since 2008. Pretty much every user of the site was on the same standard default subreddits. I don't like what Reddit has become but I don't blame them like a lot of people here.
  Honestly they were a corporation from the get-go, out to make money once it became popular. They built something no one else did.
  But going forward, the little reddit escapade from their corporate suite shows that freedom of speech can only thrive when there is no driving profit motive.
  
  Spez wanted to be Zuck and just like Zuck, he allowed bad people to abuse the site in order to hurt others.
  
  They weren't a corporation from the get-go though? They were a Y-Combinator project that became successful, and were eventually bought by Conde Nast (when the "sell-out" began, btw).
  
  I think profit was always the end goal, except for Aaron Swartz. They might not have been incorporated but the intent always seemed like profit.
  
  I didn't return either... to be fair, it's because I was one of the ones who got a bullshit permaban
  
  Same except I was at about 10 years. I don't even find it useful to include "reddit" in my Google searches as many communities are locked down unless you sign in to an account. Can't say I feel too bad for them.
  
  Did they? I had one of the top non-porn accounts actually run by a person (most high karma accounts use bots, I didn't out of ironic laziness) and I haven't posted or commented since whenever Day 0 was for rif is fun. I've been back a couple times for very specific things but not logged in or participating in any active way. Of course, I'm just one (high karma) data point, but I really don't think I'm unique in this. I also have no real desire to contribute to Reddit again in the future. Getting off of it has been pretty nice.
  Look, it's not that people aren't still posting, the site obviously still has content, but it really is just "content." The quality of discussion I've seen has gone down pretty steep. Modding appears to be almost nonexistent in big subs or very agenda-driven otherwise. I think a lot of contributors who treated Reddit like old school forums have left and it's slowly turning into a weird combo of Facebook and 4chan if that makes sense. If that's what the userbase wants, go for it, I guess. But that's not my jam.
  
  Why not delete the account ?
  
  My old one? It's a good question and I have actually thought about it. I have a lot of inanity on there but some (I think) decent replies to people trying to be "reasonable" fascists, racists, misogynists, etc. if that makes sense. I'll admit I mostly posted news articles I thought were interesting, though I would regularly participate in the discussions for those articles, but those articles frequently got a lot of traffic. So I guess there's two problems with nuking the account:
  (1) If I delete all my comments, you end up in some cases with what looks like someone deleting their response to a bad actor, leaving that bad actor not only unchallenged, but looking like they "won" the argument, and
  (2) If I delete all my posts, I remove from public view the comments of (at this point) likely tens of thousands of people, if not more given how many high karma and high participation posts I submitted, many of whom might not have wanted me to do so.
  I have so many of both that it'd be a massive pain to go through and selectively delete stuff. Easier to just leave the account be and never use it again. Deleting the account just means it's anonymized, which can also invite bad faith.
  
  A lot of search results still take me to Reddit. It is still a source of knowledge.
  
  I tell myself that landing on Reddit, because of a search result is different than logging in on Reddit and subsequently browsing Reddit.
  Using their app is on another level.
  
  It is, there's a lot of highly specific knowledge on Reddit. It's still a resource.
  
  I'll be honest. I want to believe in the Fediverse and Lemmy, really really hard.
  It's ideals (rather, the gestalt of the best of what everyone says is the best of Federation) appeals strongly.
  But sometimes, it's instance after instance of complaining about this or that. Double points when it's all reddit complaining.
  I dunno if being a heavy content creator necessitates an air of misguided superiority but there's no more nuance here than anywhere else, and the content can't seem to form precisely because everyone decides to take their toys away and do their own thing at the smallest provocation.
  I don't use them on my phone because fuck their app, but I've found no choice but to join up with an alias and as much extensions to make their job harder as Firefox allows, just to have genuine discussions on hyper specific topics from a PC.
  
  Really? No choice?
  Take control of your life, goddamn.
  
  As much as I hate to admit it, I’m considering it too - not instead, but also. I haven’t been back since Apollo died but Lemmy just doesn’t have the diversity of interests and niche communities yet. It feels really one dimensional sometimes.
  
  I'm not. Pretty happy here overall.
  
  Sometimes I want to see things besides hard left politics, Linux and furries. And a huge helping of divorced-from-reality beyond-left opinions from .ml and whatever hexbear is.
  And I know I can block all those communities, but you’re not left with a ton once you do. Those demographics are dramatically over represented on lemmy.
  
  If someone can tell me which direction to game specific communities i used to be part of (RimWorld, Souls games, Paradox games...) I'd be happy. Now I can only rely on discord.
  And no, don't tell me to create the community and content myself. The audience isn't even high enough for discussing all games as a whole let alone specific games. This is what "let Lemmy stay small" crowd misses. Niche community can only be started as branch of (very) large community.
  
  You can search for communities with https://browse.feddit.de/ .
  For Rimworld I found: https://lemmy.world/c/rimworld
  
  Hi there! Looks like you linked to a Lemmy community using a URL instead of its name, which doesn't work well for people on different instances. Try fixing it like this: !rimworld@lemmy.world
  
  For me the main issue is that my professional community is pretty active there but not here. So if I want to share some professional work and discussion, I can only go there. I will probably double post out of activism but I know it won't have much effect. For entertainment though, I'm good here.
  
  Yeah. Lemmy really isn’t as good as Reddit. You run into people on Lemmy who will ban you just because you disagree with their echo chamber. Also, there isn’t as much content.
  
  When I’ve gone back for a look I’ve found just the opposite. It’s just bots and trolls.
  
  But after cementing lemmy as a viable alternative. I actually find fun content on lemmy. Reddit feed for me ends up turning into a left vs right garbage.
  
  But they lost the best 10% of their posters and content. That's devastating. Same thing as happened to Twitter, FB, and others before them.
  
  What's your basis for this statement? Any evidence to back it up?
  
  I go back for a couple niche communities that haven’t escaped yet. And occasional search results for advice, but that tends to be 3-5+ years old on average.
  
  Never going back.
  
  ?
  
  Me, going back to that cesspool. I left quite the account behind as well.
- What I've noticed is it became way more toxic over there since the API changes
  I still scurry over occasionally (a lot of communities didn't move over) but not nearly as much as I used to
  
  Same. It runs so badly now, and enough moderators left or cut back that it is not the same site it was at all. Some communities are still intact, but I've begun to see lemmy and even Mastodon results in searches alongside reddit. It's going to take a while to see if reddit can recover (it'll take some humility and leadership from the top which seems unlikely) or die slowly then all at once. Remember digg, etc? The internet is fickle and for every Facebook there are a hundred friendsters.
  
  Ironically way more bot now
  
  The only sub I still go there for is /r/zerocarb (a low carb diet sub), and that's now mostly deleted comments and posts. With the moderation tools unavailable on mobile the mods have made automod very strict. Heaven help a person new to the diet, they'll have a hard time asking their questions
  
  I still occasionally browse the smaller subs when I need help on things like /r/unraid.
- This became an instant classic lol, do we know who the artist is?
- Do you have any data to support that? My feeling is that not much changed after that. I feel like there is business as usual there. At least when I talk to my peers.
  
  Subs I followed (and still rarely visit) became much harsher with moderation, to the point of being very difficult for new visitors to use; in a sub that is mostly for helping people adopt a very low carb diet
  
  I feel like this was definitely the case in small subs where the main content generators were also mods. The ones who didn't straight up leave became uncommitted. Places like Askreddit didn't change, but smaller communities are pretty dead.
  
  So much looks as deleted as /r/legaladvice was (is?) now
  
  Some communities were unaffected. Some are still shut down. Some replaced mods who wouldn't play by spez's rules.
  I'm not sure what the data would look like or how one would obtain it. Number of active moderators per day? Moderator satisfaction survey? Change in posting habits of top 1% posters?
  I am speaking purely anecdotally from communities I know that shut down entirely and moderators who left. I have no way to estimate the scale of the exodus.

383 comments