Yep. Claim victimhood. Fascism 101.
Fascists are boring. It's the same strategy for almost a hundred years. Orwell on Hitler:
It is a pathetic, dog-like face, the face of a man suffering under intolerable wrongs. In a rather more manly way it reproduces the expression of innumerable pictures of Christ crucified, and there is little doubt that that is how Hitler sees himself. The initial, personal cause of his grievance against the universe can only be guessed at; but at any rate the grievance is here. He is the martyr, the victim, Prometheus chained to the rock, the self-sacrificing hero who fights single-handed against impossible odds. If he were killing a mouse he would know how to make it seem like a dragon. One feels, as with Napoleon, that he is fighting against destiny, that he can’t win, and yet that he somehow deserves to. The attraction of such a pose is of course enormous; half the films that one sees turn upon some such theme.
Today's mice are an incredibly marginalised and incredibly small sexual minority. But fascists will pretend they're not, that they're part of the elite trying to cause degeneracy. Not billionaire rapists like Musk or Trump.
Not as if fascists are going to actually fix the big shit, like the economy, the environment, or affordable housing. Not as if they're going to stand up to the countries actually threatening western values, like Russia or China. No. Now they've decided it's some nobody in the arse end of America, who feels happier wearing a dress.
People who fall for that shit are morons. Not that most fascists actually believe their own bullshit. They just do it shock and disconcert people, and because they hate those they perceive weaker than them. Just like their Dear Leader considers them scum, has regularly said he is disgusted by them, because they're so weak that they've chosen to lick his boots.