They outrage is such a great example of western exceptionalism. The existence of western consumer businesses in the countries of the non-Aryan jungle is supposed to be an immense benefit to these places and their departure must necessarily be disastrous for them. Nowhere is the idea entertained that Russians are perfectly capable of creating their own shitty burger restaurants to replace those if the west.
It's like that 80s news footage of the first McDonald's opening in Moscow where they're like ”finally those filthy commies get to enjoy our superior Western treats”
Then they interview someone who says it wasn't really worth it to stand in line and pay so much
You're missing the point. For BK to operate in Russia means dollars flowing into Russia, because BK needs to buy Rubles. Dollars that Russia needs to buy arms on the international market, because nobody is accepting Rubles.
This is true. However, if I owned BK, I'd see this as an amazing business strategy, although a quite unethical one (but as we can see, multi million+ dollar companies aren't the most ethical either way). I mean, now the literal government has an interest for it to stay in business, they may even start to promote the brand.
Except BK is an American company. They wouldn't operate in Russia if they weren't making a profit. So their net effect is to have money flowing out of Russia.