Agreed, it's nice to see Prusa put up a modern consumer printer, but for the price I didn't see anything in the announcement that would make it easier to recommend over the bamboo for the "I need it to just work" folks or the SV08/ voron for the folks that like to tinker (and value not living in a walled garden, Sovol's hot end/ nozzles not withstanding).
Having just built an LDO 2.4 kit a few months ago, I have no regrets. The 350 kit + printed forward parts weren't that much more expensive than what this is slated to retail at, but I get a comparatively massive build volume, nerd cred, and the open source nature means that I can tweak, mod, or otherwise upgrade to my hearts content, from being able to run whatever hot end/ extruder I damn well please, to custom parts (hell, I've already swapped the tool head mount for Vitalii's metal one- not quite the COTS ethos of the voron design, but about a thousand times easier line up and tension, worth every penny), or more complicated projects like ERCF or Box Turtle.