You're viewing a single thread.
If you know and trust this website. And you want to watch the videos on their site, then you most likely want to allow it, in order to actually watch these videos. However, in ALL other cases press Deny and walk away from this site.
Its a new company and website who have sole TV rights to a football league here and if I wanna watch (legally atleast) I've gotta use it. And its free so I distrust it even more
What the people here saying this "seems legit" are really saying is that, if the site is providing DRM content which you want to see, then it is indeed using this for its intended purpose (which is to prevent you from recording and/or retransmitting the stream). This is true, but, it doesn't mean that the site isn't also collecting your device identifiers and using them for some nefarious privacy-invasive purposes. And of course, they most likely are.
So if I were you I would look for a pirated streaming website instead of running this proprietary software to watch a DRM'd stream. (The pirated site will probably also be privacy-invasive, but they won't get your device ID... and you're more likely to be able to block its ads.)
That seems legit to me.
DRM content is usually encrypted and only decrypted through some proprietary plugins, so you have to agree to use these plugins if you want to watch these videos.
This is the same mechanism that Netflix and Disney+ use and it helps them by not letting you download movies to your computer.
I also think it's legit, you only get this warning because of DRM content, like the comment above me explains already.