Yeah I don’t think businesses doing SEO is really the issue here.
It’s the millions of low-quality, garbage blogspam websites that have SEOd their way into filling the first 10 pages of every single search.
What’s a good canister vacuum? What I can I do for fun in Sparks, Nevada? Why is my cat throwing up? It doesn’t matter what you search for, you’re going to get articles filled with 6000 words of barely-passable English that you have to scroll through, with an add between every paragraph, until you finally get to the part where they “answer” the question with the most common-sense, useless, vague pile of word vomit that proves the author doesn’t know any more about the topic than you do.
But it’s no accident that that’s what Google has tuned their algorithm to prioritize. They’ve got as much of an interest in making you look at those ads as the website, because the ads come from Google and that’s their entire business model.