Listing your product on Steam isn't advertising.
They literally present your product to people as recommendations and make it discoverable by the people likely to buy it. No, it's not banner ads, but you use them because they get your game in front of consumers likely to buy it. That's the entire reason the platform has appeal to developers.
This entire lemmy post is about someone being upset that Epic is successful enough to have an exclusive
Yes. Because it's a worse store. People being upset that a thing they want has a hurdle they're not willing to jump over doesn't mean the preferable system is a problem.
Is it reasonable for Nordstrom to go after a company selling the same product at Wal-Mart cheaper?
If they signed a distribution agreement, then yes. It would almost be like a game signing an agreement to sell exclusively on the epic game store and then deciding to sell on steam anyway.
It's a flawed analogy though, because Nordstrom's and Walmart buy the product and then resell it, rather than facilitating a sale. Valve doesn't buy 50k licenses from you for $20 each and then try to sell them while keeping all the revenue for themselves.
They know their price fixing department would have to become a "watch for prices on other platforms and adjust our prices / cut to be competitive" department.
🙄 That would make sense if valve set the prices or adjusted their cut in real time.
Epic is allowed to compete with steam on price. Games don't have to be on steam to be successful. Valve has no way if stopping you from choosing to use a different store, and as you pointed out in the beginning: This entire lemmy post is about someone being upset that Epic is successful enough to have an exclusive. You can't be mad epic isn't "allowed" to compete when they're actively competing.