I wish it was satire.

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A fool and his money are soon parted. From the same class of vehicles that tried to lock heated seats behind a monthly subscription.
You know what's nice? Those cars can F right off. I won't buy one new. And never will buy one used.
Always will be "budget" cars (Corolla, Civic, Versa, etc.) that won't screw around with this crap because the buyers can't afford to screw around with it.
TRY to paywall a heated seat in a Civic. I dare Honda. It won't be more than 10 minutes before someone has it badly wired up like an aftermarket subwoofer.
- Even Toyota is doing this now. They locked features like the digital tire pressure gauge behind a paywall on their app.
  
  Isn't a tire pressure monitoring system legally required on all cars now?
  
  It is, but the minimum requirement is a "low pressure" notification when tire pressure drops past a certain point. So instead of a gauge you'd get a warning light.
  
  warning light
  No longer an idiot/warning light. It'll now be called a "poor's light".
  
  Ahh so like having a low fuel light with no fuel needle
  
  I can see the tire pressure of my truck though the app and I don’t pay for any Toyota subscriptions. The only thing I’m aware they lock behind a paywall in the app is remote start, but you can still do that from the key fob for free too.
  On the newer vehicles they do also lock the navigation behind a paywall but you can just use CarPlay or android auto for free.
  
  I think it was only free for a limited time when you buy the car, they might have changed it since then though.
- Uhm, Toyota does it to a certain extent.
  
  Yup, remote start is only free for a limited time then you have to subscribe. They make great cars but they're no angels.
- Cars and trucks are one of the best examples of how effective things like marketing can be. It's unreal what people are willing to pay for in order to have a vehicle that fits their self-image.

159 comments