When does it started ? Do you have law prohibiting smoking in public place like restaurant, transports, nigth club, office, etc ?
Because, while it’s true we see less smokers in movies, it’s the first time i hear US having a anti-smoking culture... Note that I include drugs like weed in the smoking culture and we heard a lot from it recently. And only from US.
On my country, since the 90’, it’s forbiden to smoke in public place, in the office, etc. They also increased a lot it’s price bia taxes, put labels on the packaging and the amount of smokers reduced a lot since. But hollywood still represent us as smoker ^^