They're not, Jesus, what is wrong with you?
They're greedy and ambitious, but also cowardly.
Saying 'Nintendo' doesn't hurt much, the corporation is almost numb to criticism, it knows it will sell games.
Find the marketing moron responsible and destroy his career, that's the only way you make a difference.
Do this enough times, and eventually they become more afraid of the community's wrath than their ambition to get a promotion by kissing ass.
Take down a few VPS of marketing, you're can start influencing them, because they'll start community outreach before doing shit.
Corporations are a hard outer shell to protect the sensitive inner meat, don't attack the shell, take down the inner bits.