Atari Acquires Intellivision Brand
Atari Acquires Intellivision Brand
Purchase of Intellivision Trademarks and Games Unites Competing Brands from the ‘70s and ‘80sPARIS and NEW YORK, May 23, 2024 (GLOBE NEWSWIRE) -- Atari® — one of the world's most iconic consumer brands and interactive entertainment producers — announced today it has purchased the Intellivision brand...
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I could have sworn Atari was bankrupt. Where'd they get the money to acquire anything?
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Bankruptcy is intended to be (though is not often in actuality) a temporary restructuring period. A lot of companies just end up liquidating while under bankruptcy proceedings, but Atari emerged from Chapter 11 in 2014 after a year of restructuring and selling off IPs to pay their bills. Now they're doing a bunch of stuff, including casinos and hotels.
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… casinos and hotels.
On one hand, that’s weird AF. On the other, I would definitely stay at (and probably steal towels from) the Hotel Atari.
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🎶 You can check out any time you like, but you can never
leaveset the high score.Guitar solo 🎶
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In the Video Game Business, it's not estranged to find video game companies doing casino things. Konami doing pachinko for example, which lead to them pissing a lot of their IPs off to pachinko machines that were themed.
Hell, Nintendo licensed to Konami to do Mario Roulette which is a medal game.
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(Half of bankruptcy is restructuring/planning while the other half is liquidation. Either way, the goal is to have a clean-ish start in debt terms.)
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