Will Smith Zombie Game No One Has Heard Of Bombs
The Oscar-winning actor promoted Undawn before its June 2023 launch, but it still 'flopped spectacularly'
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wtf I never heard of this game before. How come a game that cost ~$140 million had virtually no marketing except for Will Smith posting it on his youtube channel?
I think we're seeing the marketing right now.
Rich People's ego. He thinks his "name" is enough that he doesn't have to market.
95% of the budget went to paying Will Smith.
The post-apocalyptic zombie shooter allegedly had more than 300 developers on it and a budget of nearly 1 billion yuan (around $140 million)
The word "allegedly" is doing a lot of heavy lifting there. There is no way on this Earth that a mess like that cost $140 million to develop, unless somebody pocketed $130m of that and then just outsourced the rest to a tinpot Z tier studio.
Will and Jada are scientologists so that's exactly what happened.
He wishes he got that from it, and looks like he was barely involved other than a quick poorly made advert and use of his face. It's not even his voice in game.
The whole thing looks like it was thrown together in Unity by a dozen people from mostly stock assets. If that figure is anywhere near accurate then Tencent got scammed.
"We can save millions in advertising, just get your friend Will to post about it, it will be great."
For real, I might get it to try it out. I'm learning about it from this post.
I wouldn't...
Is it that bad?
Just... An AAAAA game.
Calm down, Will.
