Denuvo wants to convince you its DRM isn’t “evil”
COO says coming benchmarks will show anti-piracy tech has no performance impact.
Gotta love DRM that makes paid versions of games worse than pirated stuff.
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If you are treating your paying customers worse than someone you perceive as stealing from you, you are doing something seriously wrong.
Piracy is just a fancy word for price sensitivity.
Photoshop would not have the market dominance that it enjoys if college kids where not pirating it for a decade.
My son knows how to model in blender because a 12 yr old cannot afford maya. In a generation blender will own the space. He will never use maya.
Napster created a generation of music fans that put way more money into the industry than previous generations ever did.
A certain amount of loss should be tolerable, because it is often the pathway to future growth. A pirated copy isn’t a lost sale, it’s your investment in the next generation of consumers
I'm honestly shocked Adobe hasn't tried to capitalize on the people who pirate from them, considering they're the one company where the service is good and the cost is not
Do you know how much they'd take in if they had a yet cheaper tier for certain apps with a 'personal use only' clause or something? Probably a fuck ton if i had to guess
I know right. The fuck should I pay 10/mo to use Lightroom as a hobby photographer who will never make a dime off my images? 25-50/yr and I would never even look at the alternatives.
The free hobby license for fusion 360 means I am sort of locked in to auto desk CAD software because it is all I have used for years now. Big win right?
In a way they did, the base Photography plan is ridiculously good value. PS + LR for US$120 a year. It'd have cost me more to buy both outright back then (US$800 + US$400 upgrades every 2-3 years).
As long as it's as effective as it is, they'll keep using it.
For example, the latest FIFA game that was cracked is FIFA 19. The rest are still safe thanks to Denuvo.
Yeah, but that might just be that no one cares enough about the FIFA games to waste energy cracking them, not because of Denuvo specifically.
FIFA is one of the most popular game in Brazil, a country of over 200 million people. I doubt it's a matter of little interest.
It really is that Denuvo is effective at preventing cracking.
Brazil isn't particularly known for wealthy people. The one person/group doing Denuvo these days wants a bunch of money per game.
Aren't they extremely popular still...? Highest selling sport series of all-time from what I can see. Certainly not as liked these days though, that's true.
Yeah but it took the Hogwarts game like a week to be cracked with the most restrictive denuvo in place. If there's demand for it someone will crack it.
They're popular among a different crowd than those who would go online to talk about video games.
Yes, after all, the Fifa crowd were more than happy with microtransactions.
Porting that monetisation policy to Battlefront 2, well, we saw how that turned out.
Just because they aren't on gaming sites it doesn't mean they aren't looking for cracks.
Think FIFA's popularity also stems from FUT, which I guess won't work with a cracked version. So FIFA's real DRM is via a popular feature that requires account registration for microtransactions.
If enough people want a game with denuvo to be cracked, it gets cracked.