Most people don't get that this is even possible until it bites them in the ass like this.
Certainly my own parents wouldn't think to try and find a "dumb" TV in this market or to not connect the damn thing to the internet like it tells you when you power it on. They bought a TV that lets them watch Netflix.
By the same token, I don't except my fucking microwave to suddenly require that I accept a ToS in order to nuke a potato, or to suddenly start showing me ads in increasing amounts a year or more after I bought and paid for it.
Users aren't the problem. Shitty companies and a lack of strong legislation against this (or legislators being for it) are the problem. Nobody should ever be presented with a 50 page ever-changing EULA for a product they've paid for to access common functionality.
They're not a problem. They're not even naive. They're just not savvy on all things about a given technology especially when it comes up aspects of legal arguments on such.