Apple started out with desktop computers. So by 'staying in their lane', they'd never made ipods, iphones, Apple silicon, earpods and airpods, the watch, etc.
I think they had quite the success by diversing themselves.
I'm my head, I was thinking of all those consumer products (phones, pods, pads, earbuds, etc). That is a good reminder they started with business computers.
Of course, this is a very accurate and a good point.
When we look at companies who are trying to actually innovate something new/cool and not just produce a product that serves a known or well defined problem, it does seem that they'll do a lot of hit and miss.
It's interesting to contrast that to a company like Microsoft, where they also need to meet their Invester focused/bottom line oriented mandatory growth requirements ( which I don't like the American corporate shift in this way), their way of doing so in the computing world was to buy up everything/one and take steps a lot of people considered anti-trust/monopoly moves.
Well with that mentality Nintendo would be a trading card company and we wouldn't have Super Mario Galaxy, and my 3rd grader past self has suffered enough without having their favorite Wii game taken away on top of everything else!