I guess I'm doing my part

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The part people keep missing with all their "I don't even eat there so I don't care" and "fine, I'll go somewhere else" comments is that every other large chain will be watching this little experiment very, very closely.
People are still going to go to Wendy's. Any boycott is unlikely to make a dent. If this is profitable, watch this become commonplace. I don't even live in the states and this concerns me.
Enshitification may well extend itself to the hospitality sector.
- The part people keep missing with all their “I don’t even eat there so I don’t care” and “fine, I’ll go somewhere else” comments is that every other large chain will be watching this little experiment very, very closely.
  So... locally owned businesses about to get a shot in the arm? That's already what we've done. Why pay fifteen bucks for a burger fries and drink from McD when I can get a bigger burger with better beef (cooked FOR ME), better fries, and the same soda carryout from a local pub for about the same or even a little less? I can also go to the local steak sandwich place and get freshly made cheesesteak with fries and a drink for substantially less. And I've got many more options than that.
  Biggest difference is 5 or 10 min in my car waiting for food or going in to pick it up. The moment fast food stopped being a consistently cheaper option, that stopped mattering.
  They will usher in a new renaissance of local food places. Sounds like a win win.
  
  I absolutely do fast food for the fast part. Between my 2 jobs I'm often moving from 4:30am to past 10:00 during the week, and I simply don't have the extra 5 minutes to go inside.
  I'm actually really enjoying that C-stores are getting better hot food options these days because they're also super fast, and some of them have shockingly good tacos these days.
  
  Fair enough but I think many people (such as my family) are going to refuse to buy McD's or Wendy's while it remains true that we can get better food for the same or less, giving up nothing more than waiting in the drive thru line.
  Yeah, I agree there are some good convenience stores too - I think there the line becomes a little blurrier vs local business because sometimes the quality can be pretty close and the prices fairly competitive depending on what you are getting.
  
  Crockpot.
  
  Where? In my cubicle or my car?
  I sleep at my house and that's about it unless it's a weekend that I happen to be in town.
  
  Just a thought. Be well.
- People are still going to go to Wendy's.
  No they won't. As soon as they are aware the price fluctuates they'll go somewhere else. Wendy's competitors will be watching this to see how many more customers they receive during Wendy's "surge pricing" hours.
  Uber "gets away with it" by saying they have a limited number of drivers, and you can always see the price on your phone. Nobody is going to go to a Wendy's if they don't know what the prices are going to be.
  
  No one? I'm sorry but I just think that's unrealistic. People clearly like the food, it's convenient, likely part of a habit or ritual for many people. If people feel like Wendy's, that's where they'll go.
  
  This is a game a lot of people are not going to play, just on principle. It's not about the food, anymore.
  
  It doesn't need to be "no one" to make it clear the experiment in new forms of corporate greed was a failure.
  
  I don't know how much profit you think they're hoping to make from having surge pricing. If they lose 10% of their customers over this that will be a significant loss in overall profit.
- Rice cookers.

88 comments