JPEG

Jif is where it's at. Peanut butter and image format? Yes please

But Jif in Australia is a cleaning solution - can we have different pronunciations based on country?
- No need, it's Gif. Heathens be damned.
- Y'all love diminutives, call them jiffies?
  
  Jiffy is already an abstract measurement of time though
The creators literally referenced this early on "choosy devs choose gif" like the jiff peanut butter commercial.
- Oh my God no one fucking cares about Steve Wilhite and his fucking speech impediment.
  
  You seem upset.
- this goes deeper than I thought!

You don't pronounce the word for imagery as "jrafics?" How odd.

"Jif" is the original pronunciation. It is a pun, a play on the word "jif" short for "jiffy" meaning a short amount of time, as in "I'll send it to you in a gif". The newer pronunciation has become popular based on the fallacious reasoning that an acronym should be pronounced the same as its constituent words, which isn't a thing at all.

Language evolves, and both pronunciations are common enough to be considered acceptable. The only way to be wrong about how to pronounce the word is to claim one of the pronunciations is wrong.

Become popular? It's been popular roughly for the lifespan of the format. It's hardly language's fault the developer wanted to make an unfunny reference to a since forgotten peanut butter slogan.
On the other hand linguistics indicate a hard g sound with the construction of the word, constituent words aside. Plenty of four letter words starting with the gi combo have a hard g, including but not limited to gift which you may notice is very similarly constructed.
Whatever else the English language may throw at us, people appreciate consistency because we can make some sense of the world. A hard g is the consistent, predictable, sensible choice for the limited availability of those virtues English offers.
- It's been popular in use but casual everyday people weren't always bringing them up in conversation.
  English is not consistent, accept that. You can say gif but I'll continue to call it gif.
  
  English is not consistent, accept that.
  This is the real answer. Both are correct and that's that. It can be gif as in image, or gif as in graphic.
  
  English is not consistent, accept that. You can say gif but I'll continue to call it gif.
  That doesn't mean we have an ehxcuse to haje jt worse
  
  I've been saying gif with a soft g for over twenty years. Telling me not to is what makes English worse. As far I'm concerned both pronunciations are valid.
  
  Telling me not to is what makes English worse.
  In your opinion. "Jiggawatt" is not a common English pronunciation outside of back to the future references at this point. People mostly settled on one over the other because it makes sense to pronounce a word a similar way to be more easily understood. It's not always the case, sure, but I think you'll find multiple pronunciations are the exception, not the rule. That's why you can come up with a good handful of such words, but you'll be using words with single pronunciations to talk about them.
- Become popular? It's been popular roughly for the lifespan of the format.
  I'm gonna stop you there, because I've been using the format for about 30 years, and people only started using the new pronunciation in the last 10-15.
  Everything you said about linguistics is entirely crap. English is not a proscriptive language. English linguistics doesn't indicate anything at all. It is descriptive, and is anything but consistent. There are no rules about word construction or pronunciation. Words are pronounced the way they are understood, and if you are understood then you have pronounced them correctly.
  You could argue that the original pronunciation is archaic, like "encyclopaedia," but the problem there is that the word itself is like 35 years old, and there are people like me who have been using the word since there was only one acceptable pronunciation who aren't likely to change.
  
  I’m gonna stop you there, because I’ve been using the format for about 30 years, and people only started using the new pronunciation in the last 10-15.
  I've been using the word since the mid 90s and it's always been hard G for me.
  I don't say that to suggest that you or anyone else are wrong to say it with a soft G (although my brain cringes each time I hear it), but since I don't think I invented the hard G pronunciation I think claiming it's a recent thing is a fallacious argument against the hard G.
  
  Nobody invented the mispronunciations, it just happens, which is why the manual included a guide. The inventor of the word (and the format) had to tell people how it was pronounced and why he chose the name, just like every other brand name.
  What is recent is the fallacious arguments related to how acronyms are supposed to be pronounced, part of a larger trend towards obstinate and belligerent defense of an objectively and demonstrably false argument. The internet has made people feel like their opinions are just as valid as facts.
  In the 90s, we nerds used technical terms like a shiboleth to separate other nerds from what the French call "les incompétents." But it's unlikely anyone would have corrected you back then, because doing so was considered impolite and elitist.
  I see it as part of what Colbert called "truthiness." There is no rule for how the word should be pronounced, but it feels like there should be, which is why the argument is so often repeated. The feeling of being right is more important than the reality of ambiguity, and people seek out validation of their presuppositions. It's that overconfidence that fosters animosity towards debate, which is why people get so heated about silly things like this.
  
  This is my only point:
  I think claiming it's a recent thing is a fallacious argument against the hard G.
  
  people only started using the new pronunciation in the last 10-15.
  As someone else pointed out already, this is untrue. While it may not have been popular in your circles, it definitely was in others. I've been saying it with a hard g as long as you have with a soft and I'm not the originator either.
  English linguistics doesn't indicate anything at all.
  They absolutely do. That's why you can sound out a word you've never seen before. You may not always be right when you do because they indicate, they don't define.
  There are no rules about word construction or pronunciation.
  There are, there are just exceptions. For example, an e at the end of the word is silent. I'm certain you can give me a word where it's not, but there are at least six in this paragraph alone where it is.
  if you are understood then you have pronounced them correctly
  In this logic if someone has been pronouncing a word all their life with a single pronunciation and travels to another location with a much different accent they can only now be pronouncing the word wrong.
  If understanding is also the only metric then a hard g would still be preferable. Not only does a written g tend to make people lean to a hard g in my experience, but there's more words that could be mistaken for a soft g pronunciation.
  You could argue that the original pronunciation is archaic,
  Could I not argue that the original pronunciation has fallen out of favor?
  the word itself is like 35 years old
  Is there a time requirement for pronunciations to become archaic?
  since there was only one acceptable pronunciation
  Which isn't a time that existed, as we've established
  who aren't likely to change.
  Given your stance on language this is absolutely a you problem. If the rest of us collectively decided to understand it as only with a hard g, you would not be understood and therefore be pronouncing it wrong by your own logic.
  
  There are, there are just exceptions. For example, an e at the end of the word is silent. I’m certain you can give me a word where it’s not, but there are at least six in this paragraph alone where it is.
  One of the most common words with a final "e" in that paragraph is "the" which not only has a final "e" sound, but has two different final "e" sounds depending on the context: "the end" uses a /ði/ pronunciation but "the word" uses a /ðə/ pronunciation. English is very stupid.
  But, I agree with your assessment. English has rules, or at least patterns. "G" is most often hard, not soft, because "J" is available for the soft version, but there's no alternative for the hard version. English tends to follow patterns, and "gift" has a hard g, and it (and words based on it) are the only ones that start with "gif", so every "gif" word is hard. Because "t" (unlike "e") can't change the sounds before it, the pattern says that "gif" should have a hard "g".
  If it were "gir", then there would be more debate. The word "giraffe" has a soft "g" but "girl" has a hard one, so the pattern is more muddy.
  Also, people who coin words don't get to decide how they'll be pronounced. They can certainly try, but they'll often lose. There are plenty of words in English borrowed from other languages that not only sound nothing like the original language, but that sound nothing like they'd sound if they were English words. For example, "lingerie". It's a French word, but the English pronunciation sounds nothing like a French word. In fact, if someone just sounded out the word as if it were an English word, they'd probably get much closer to the French pronunciation than the awful "lawn-je-ray" which is the current accepted English pronunciation (though, they'd probably assume a hard "g" sound).
  In this case, it's too bad that Steve Wilhite didn't have a background in linguistics or he would have realized that people would see "gif" and assume a hard "g". It was a losing fight from the start because he either didn't understand the assumptions people would have when they saw those letters, or he thought that somehow he could successfully fight the tide all by himself.
  
  I've never had the problem of not being understood. And regardless of how long the time period was, there was a time when one guy spoke aloud the word when he invented it. You can use the new pronunciation if you like, but I use the original, as I have for 30+ years, and I will continue to do so because both are acceptable. If you don't like it, that's a you problem.
  
  I've never had the problem of not being understood.
  You are either a uniquely spectacular communicator or a liar. It's not for me to say which. Regardless that's not the point. If you use the soft g sound and are not understood then, by your own explanation you are saying it wrong. That's something you need to contend with.
  And regardless of how long the time period was
  So no time requirement on archaic then?
  there was a time when one guy spoke aloud the word when he invented it.
  As is true of every word and yet I'm sure there are words you say differently than the first person. I'll bet you don't say the name of the element with the atomic number 13 the same way the man who discovered it does. Not to mention who knows how many words England took from France, mangled, and then got adjusted again in America. Who is the correct first person there, or does the first person only matter with this specific issue?
  You can use the new pronunciation
  I will as well many others.
  as I have for 30+ years,
  Me too! Still doesn't make yours right and mine wrong no matter how hard you try to deride it as "new" when it's barely newer than the format.
  and I will continue to do so
  I can't stop you. I can think you ridiculous for doing so but my suspicion that this would be the only reason I would think that of you diminishes with each response you send.
  both are acceptable
  Perhaps, but one seems to be falling out of favor. Just like a double space after a period or writing out words greater than ten but less than one hundred.
  I could call it a moving picture and not be wrong, doesn't mean people wouldn't think me weird for doing so. I would have to deal with that the way you need to deal with what your choices cause people to think of you.
  If you don't like it, that's a you problem.
  Sure, but it won't stop me from making my own conclusions just like any other thing. The same is true for all of humanity to varying degrees.
- Jift.
It's Gif and I don't care what anyone says
- Oh yeah well I say drink more Ovaltine
  
  Why do they call it Ovaltine? The container is round. The mug is round. They should call it Roundtine.
- I don't care either. Now excuse me while I go gerk off.
  
  Dijusting.