Apple don't want it because it removes part of their marketing strategy. (Being, if your friends have Apple, you also need apple)
Apple Users don't know what it is.
You say you don't know what it is or does. Yet you say you'd love to have it. That's quite contradictory don't you think?
And it WOULD impact their experience.
It amazes me that people like you, who don't actually know or understand the topic, can be so vocal about your opinions and conclusions. About something you don't know.
It's the USB-C standard all over... "Apple and majority of their users don't care". And that's still not what it's about. It's about setting a standard so we don't need 9 different cables and 7 different apps, just to send a God damn picture or video.
Edit: I misread the comment. I take back what I said that's striked over. My bad. Sorry.