This seems to be the new normal though unfortunately.
It's normal that 5-10 percent generational improvement on a product (6800 XT - > 7800 XT) is celebrated and seen as good product, when in reality it's just a little less audacious than what we had to deal with before and with Nvidia.
It's normal that publishers and game studios don't care about how their game runs, even on console things aren't 100 percent smooth or often the internal rendering resolution is laughably bad.
The entire state of gaming at the moment is in a really bad place, and it's just title after title after title that runs like garbage.
I hope it'll eventually stabilize, but I m not willing to spend 1000s every year just to be able to barely play a stuttery game with 60 fps on 1440p. Money doesn't grow on trees, which AAA game studios certainly seem to think so.
Yes GI and baked in RT / PT is expensive, but there need to be alternatives for people with less powerful hardware, at least until accelerators have become so powerful and are common in lower end cards to make it a non issue.