Some veteran YouTube staff think Shorts might ruin YouTube
Instead of just fighting TikTok, fueling the short video trend could undermine YouTube’s existing ad business.
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Shorts are far from being the biggest problem, the ads are much much worse.
YouTube ads are so mild compared to other free content platforms though, even some paid services tbh.
Where have you seen ads worse than YouTube?
In freemium mobile games
Hulu
And what's worse about Hulu is you pay to see those ads.
Cable TV has crazy long adverts about mesothelioma, the radio has big long ad breaks with police car sirens and nonsence in, have you been on a news site recently? It's hard up find the story there are so many auto playing adverts and banners.
I think even twitch is worse, they randomly throw thirty seconds adverts up over the top of content so one moment you're watching the key moment of a vital battle and the next you're pulling your hair out while watching chat say 'oh wow that was the funniest thing ever!'
What acceptable quality free content provider has less obnoxious ads? You can even skip most the YouTube ones after five seconds.
If we are starting to compare YouTube with TV and Radio ads, it's a sign of how much worse it's getting. A lot of people started got into the habit of watching YouTube because they were sick of TV ads.
The problem here is, just as it happened with TV itself, as the executives want ever growing profits over a saturated market, they add more and more ads. It used to be even Cable TV was sold with the promise of no ads, and so were streaming services. I remember when YouTube had 5 seconds of ads every hour. Now it's pushing for two 7 second ads every 10 minutes, that is, when they don't put longer unskippable ads there too. Wasn't it enough to pay for the service before? Ads keep getting longer all the time, while our lives only get shorter.
Tubi is remarkable good about ads. Long watch times between ads.
![[HN] Some veteran YouTube staff think Shorts might ruin YouTube](https://lemmy.uhhoh.com/pictrs/image/97742f75-b80e-42e3-bf03-6234ed9eb1bc.jpeg?format=webp&thumbnail=196)
![[VERGE] Some veteran YouTube staff think Shorts might ruin YouTube](https://lemmy.uhhoh.com/pictrs/image/9c0c446f-a6e9-47cc-8aed-2c156ec2f13a.jpeg?format=webp&thumbnail=196)