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They were able to build a business and be profitable for over a decade but now all of the sudden ad block is destroying YouTube? 🤔
They were never profitable
I specifically remember them announcing quarterly profits from YouTube in alphabets breakdown a few years back, they are almost definitely profitable, I'm okay with being proven otherwise but as far as I know YouTube is profitable now.
Maybe they're greedy, maybe more are using adblockers, maybe companies aren't willing to spend as much per ad due to the economy, maybe they are profitable but the margin is too low to be worth the effort and risk associated with running a platform. We probably won't know.