What's up with Hama?
Today I found out about a German electronics brand named Hama, but I haven't heard anyone ever mention/recommend it to replace American products.. so is this brand just unknown or is something wrong with it?
You're viewing a single thread.
There's quite some Hama branded products in the German (real-world) stores. They do the cheap or price/value option. Mostly accessories and consumer electronics for phones, computer, photography.
I don't know if that concept translates to online stores, though. In real-world stores they provide the cheap option. Of course their stuff is 99% Chinese-made but there's some brand recognition with Hama so you'll know you'll get some cheap, but somewhat working headphones. And with online-stores there's a plethora of options and everything is cheap. And you can see reviews and a score, sort by price... So I guess you could just buy arbitrary things with a good cost/performance ratio, maybe better than Hama does, just that somebody else imports it from China. So I don't think slapping their label on products helps there. Their products just don't stand out, especially if people don't have any brand recognition in the first place.
(And what other people said, here. Consumers don't really care for brands on their cables, supplies and phone cases. And if they do care, they're part of a different market segment. They'll pick something better, not a Hama product.)
Except they are not cheap. And the quality is not worth the price imo. I try to avoid them as best as I can.
Yeah, I phrased it weirdly. They're not really cheap. There's better options online and more durable, quality stuff everywhere. What I meant they're "cheap" in the context of me visiting a Saturn store. And there's a 30€ phone case. And a cheaper option by Hama for 15€ and that's the selection. So Hama is the cheap option... Of course I'll buy a better 6€ one someplace else. Or pay for quality... Hama's business model kinda depends on a limited selection in real-world stores, because they're really only cheap(er) if there isn't much choice.
Hama’s business model kinda depends on a limited selection in real-world stores, because they’re really only cheap(er) if there isn’t much choice. I totally agree.