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It's an acronym, people! Say it right:
"Gee" "Eye" "Eff"
...or impress us all with your knowledge: Graphics Interchange Format.
Make CompuServe proud.
pronunciation of the words that make up an acronym have nothing to do with how you pronounce an acronym. see: atm is ay tee emm not aw tel mah nor is it atom. it's just however it would make sense as a standalone word. some make a single sound and some require letter by letter and some combine.
soft 'g' jif makes perfect sense and is what the creator said is the the way it's pronounced. hard 'g' gif sounds like someone saying 'gift' got candlejacked, thank you for coming to my ted tal
NASA, not NAySA, SCUBA, not SCUBbA, LASER, not LASsER. Many such cases.
ATM is not an acronym, though, just an initialism, so the letters are pronounced individually.
All initialisms are acronyms
From that link:
The word acronym typically applies when the resulting thing can be read as a word; for example, radar comes from "radio detection and ranging" and scuba comes from "self-contained underwater breathing apparatus." The word initialism only applies when the resulting thing is read as an abbreviation; for example DIY, which comes from "do it yourself," is pronounced by saying the names of the letters.
Right, typically, not exclusively.
It's ireelevant anyway since the english pronounciation is so inconsistent.
If it's an acronym it wouldn't be pronounced like that, that would be an initialism.