Netflix will show generative AI ads midway through streams in 2026
Netflix will show generative AI ads midway through streams in 2026
arstechnica.com
Netflix will show generative AI ads midway through streams in 2026
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363 comments
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“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.
Amy, I want you to be honest with me, are you an alien.
Because on planet Earth we do not, if fact, pay as much attention to the ads as to the things we're actually interested in. Famously our brains even produce this fascinating effect to spare us from the bullshit you're shoving into our eyeballs.
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I'm just waiting for it to be like that Black Mirror episode where ads came on, the guy closed his eyes, and alarms went off until he opened them again.
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The bad thing about those kind of shows, is that while most people see that as a warning, and something to avoid.
Some people immediately start charting a path to how to make it a reality, and sometimes those people are very very smart and can chart a path that might take decades.
I say this while on the toilet, writing on a device that has cameras both front and back, always on microphones and location sensors, and facial recognition and 3D scanning equipment.
When the personalized condom ads start popping up, I will only be slightly annoyed.
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i think in netflix's case, they might actually be paying as much attention to the ads as they do the shows, which is to say none at all
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This is exactly how I interpreted that statement. No one is paying attention, who cares if they slip some garbage ads in?
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"People watch ads," says the one selling ads.
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363 comments