Vegemite - i don't hate it, i don't love it. Am i missing something?

I'm an American (sorry for ruining the world) and i just tried Vegemite. I was surprised to find that i neither love it or hate it. From the way people talk about it I thought it was this EXTREME thing that supposedly you love or hate. It's certainly a strong flavor, but it's not like wasabi level intense. To me it tastes very similar to the burnt bits stuck to the pan after cooking a burger.

I tried it straight and the first taste made me say "huh" out loud. The best thing I've tried it on is croutons (because i didn't have bread to toast). I've tried it with a few other random foods and it doesn't seem to improve anything.

Is it unusual for someone to have a neither love or hate opinion of it?

Is there any specific food you recommend to use it with?